An organization or an arena that focuses on traditional target marketing is a je

Question

An organization or an arena that focuses on traditional target marketing is a jeweler. 1. Jewelry making and jewelry marketing has a very long term of traditional marketing and customers. 2. The primary traditional market is aimed at women who are beauty and fashion conscious. 3. The secondary traditional marketing is men who are curious about women and are ready to gift expensive jewelry to their women. 4. This identification of target customers is easy for the business owner to continue with the marketing. 5. The two marketing mixes they found are a combination of product and price which is appealing to the mass audience. 6. The making of quality products, along with reasonable price, attract target customers. 7. The right proportion of the product and the price will be pleasing to the customer. 8. The style of the product is also another expectation of the customer. So done accordingly, style will definitely have all the customers targeted to look forward to the product.

Jewelers may target the female market segment, but what about the type of woman? mother? single? engaged? married? elder? student? stay at home mom? business woman? Is this simply about the product and how much it cost? How do jewelers target these niche markets?

Explanation / Answer

India is a country of tradition and ritual, and jewelry is like a part of an indian women, married or unmarried, young or old, workers or housewife. Its coming out throughout the late history of the eras of king and queen. Occassions or anniversary or any get together, if you want to gift someone there is nothing better then jewellery. For this reason India is home for several jewelry companies like Senco gold, Anjali jewelers etc. This is among those markets whose demand has increased over the years.

          To gain control over the markets … the jewelry company owners makes different commodity thinking of different customers in mind, they use a price discrimination strategy different price range policy , for rich costumer there is one type of product, for mediocre there is another and also a criteria for poor. Thinking of styles and customs of different states and cultures and religion they make designs for all category of people. Moreover during festive season or any marriage ceremony how much poor you may be.. people will buy jewelry going above their standards. Hence jewelry company has to very versatile over their designs.. and range of the price of the product.

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