________ is the operation in which the identification of code values are associa
ID: 1103431 • Letter: #
Question
________ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire. A) Data analysis B) Data code entry C) Dataset entry D) Data coding The purpose of ________ is to determine the presence of "bad" respondents and to throw out the ones with severe problems. A) examination of correct answers B) valid data inspection C) raw data inspection D) examination of incorrect answers Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey. A) consumer types B) non-consumer types C) interviewers D) businesses An interviewer asks a respondent for his or her total monthly income. The respondent reports only her own income and not that of her husband. What type of error would this be? A) Fatigue-related mistake B) Respondent guessing C) Respondent misunderstanding D) Respondent distraction Certain measures such as the mean, mode, standard deviation, and range are forms of ________ used by marketing researchers to describe the sample dataset in such a way as to portray the "typical" respondent and to reveal the general pattern of responses. A) descriptive analysis B) association analysis C) difference analysis D) inference analysis When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents, the process is referred to as: A) Relationship analysis. B) Difference analysis. C) Inference analysis. D) Descriptive analysis. There are several measures of central tendency. Which of the following is NOT one of those measures? A) Variance B) Mode C) Mean D) Median What is a measure of the differences of all observations from the mean, expressed as a single number? A) Range B) Standard deviation C) Mode D) Median With a nominal scale, the ________ is the appropriate measure of central tendency, and variation must be assessed by looking at the distribution of responses across the various response categories. A) median B) mode C) variable D) mean What does statistical inference take into account? A) That large random samples are more accurate than are small ones B) That two large random samples are more accurate than a single small one C) That small random samples are more precise than are larger ones D) That multiple small random samples are more accurate than a large one What is the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary? A) Statistic intervals B) Accuracy intervals C) Confidence intervals D) Sample intervals
Explanation / Answer
Answer:- ________ is the identification of code values that are associated with the possible responses for each question on the questionnaire.
data coding
Answer:- The purpose of ________ is to determine the presence of "bad" respondents and to throw out the ones with severe problems.
raw data inspection:
Answer:- Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey
consumer types
Answer:- An interviewer asks a respondent for his or her total monthly income. The respondent reports only her own income and not that of her husband. What type of error would this be?
C) Respondent misunderstanding
Answer:- Certain measures such as the mean, mode, standard deviation, and range are forms of ________ used by marketing researchers to describe the sample dataset in such a way as to portray the "typical" respondent and to reveal the general pattern of responses
Descriptive analysis
Answer:- When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents, the process is referred to as
Inference Analysis
Answer:- There are several measures of central tendency. Which of the following is NOT one of those measures?
Variance
Answer:- What is a measure of the differences of all observations from the mean, expressed as a single number
B) Standard deviation
Answer:- With a nominal scale, the ________ is the appropriate measure of central tendency, and variation must be assessed by looking at the distribution of responses across the various response categories.
Mode
Answer:- What is the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary?
Confidence Interval
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.