All errors in a survey except those attributable to the sample plan and sample s

Question

All errors in a survey except those attributable to the sample plan and sample size are termed: A) Sample risk. B) Transcript error. C) Non-sampling error. D) Continuity error. Both fieldworkers and respondents make errors. These fall into two categories: A) Voluntary and involuntary errors. B) Purposeful and non-purposeful errors. C) Conscious and unconscious errors. D) Intentional and unintentional errors. The strategy aimed at the falsification/cheating problem is: A) Double-checking. B) Double-blind interviewing. C) Validation. D) Re-checking. One of the most important ways to control a wide variety of non-sampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to: A) Stress the importance of good questionnaire design in reducing these errors. B) Focus on paying respondents and interviewers appropriately. C) Stress the importance of thorough validation. D) Allocate sufficient amounts for survey administration. ________ is the operation in which the identification of code values are associated with the possible responses for each question on the questionnaire. A) Data analysis B) Data code entry C) Dataset entry D) Data coding The purpose of ________ is to determine the presence of "bad" respondents and to throw out the ones with severe problems. A) examination of correct answers B) valid data inspection C) raw data inspection D) examination of incorrect answers Panel companies claim to provide samples of very specific ________ by inviting only those panel members who qualify on specific criteria to participate in any given survey. A) consumer types B) non-consumer types C) interviewers D) businesses An interviewer asks a respondent for his or her total monthly income. The respondent reports only her own income and not that of her husband. What type of error would this be? A) Fatigue-related mistake B) Respondent guessing C) Respondent misunderstanding D) Respondent distraction Certain measures such as the mean, mode, standard deviation, and range are forms of ________ used by marketing researchers to describe the sample dataset in such a way as to portray the "typical" respondent and to reveal the general pattern of responses. A) descriptive analysis B) association analysis C) difference analysis D) inference analysis When statistical procedures are used by marketing researchers to generalize the results of a sample to the target population that it represents, the process is referred to as: A) Relationship analysis. B) Difference analysis. C) Inference analysis. D) Descriptive analysis. There are several measures of central tendency. Which of the following is NOT one of those measures? A) Variance B) Mode C) Mean D) Median What is a measure of the differences of all observations from the mean, expressed as a single number? A) Range B) Standard deviation C) Mode D) Median With a nominal scale, the ________ is the appropriate measure of central tendency, and variation must be assessed by looking at the distribution of responses across the various response categories. A) median B) mode C) variable D) mean What does statistical inference take into account? A) That large random samples are more accurate than are small ones B) That two large random samples are more accurate than a single small one C) That small random samples are more precise than are larger ones D) That multiple small random samples are more accurate than a large one What is the degree of accuracy desired by the researcher and stipulated as a level of confidence in the form of a range with a lower boundary and an upper boundary? A) Statistic intervals B) Accuracy intervals C) Confidence intervals D) Sample intervals

Explanation / Answer

1. Non Sampling error, Because they are not attritable to sample plan and sample size.

2. Intentional and unintentional, Because fieldworkers are trained while respondents can make errors

3. Validation, because validity is process of checking recheking a hypothesis

4. Stress the importance of good questionnaire design in reducing these errors

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