4. Cost-benefit analysis A local college is deciding whether to conduct a campus

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4. Cost-benefit analysis A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual

4. Cost-benefit analysis A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing For the students of the college, the visual appearance of the campus is would be classified as a public good. and . Thus, the visual appearance Suppose the college administrators estimate that the beautification initiative will cost $7,200. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 300 students, asking each of them their willingness-to-pay for the beautification project. The average willingness-to-pay, as revealed by the survey, is $18. The benefit of the beatification initiative, as suggested by the survey, is$ cost, the college administrators Because the estimated benefit is than the undertake the beautification initiative. The calculation of the benefit of the beatification initiative relied on the ability of the administrators to accurately capture the true willingness-to-pay of each student. Which of the following scenarios would cause the survey used by the college administrators to yield misleading willingness-to-pay data? Check all that apply. Students are surveyed at random, using conventional survey and data-gathering methods. Students believe they will eventually be charged their willingness-to-pay

Explanation / Answer

a) Non-rival and Non-exludable

b) Benefit = 18 x 300 = $ 5400

c) Less than the cost

d) will not

e) Students believe they will eventually be charged their willingness-to-pay.

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