1. A market is a group of competitors selling similar products. True False 2. St

Question

1. A market is a group of competitors selling similar products.
True    False

2. Strategy decisions pertaining to product features, packaging, product line assortment, and branding will be most affected by which target market dimension?
A. Geographic location.
B. Urgency to get need satisfied.
C. Behavioral needs and attitudes of consumers.
D. Demographic characteristics of potential customers.
E. Geodemographic characteristics of potential customers.

3. "Discretionary income:"
A. is a family's income AFTER taxes.
B. is a measure of a family's total purchasing power.
C. is the amount of income spent on durable goods.
D. is a family's income AFTER paying taxes and paying for necessities.
E. both B and C are true.

4. Opinion leaders
A. for one subject are also usually opinion leaders for other subjects too.
B. are usually wealthier and better educated than their followers.
C. can really help a marketing mix by providing favorable word-of-mouth publicity.
D. All of the above are true.
E. None of the above is true.

5. Which of the following is NOT a social influence in consumer buying?
A. Social class
B. Beliefs
C. Family
D. Reference groups
E. Culture

Explanation / Answer

1) False

2) C. Behavioral needs and attitudes of consumers.

3) D. is a family's income AFTER paying taxes and paying for necessities.

4) C. can really help a marketing mix by providing favorable word-of-mouth publicity

5) B. Beliefs

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