Describe how B2B transactions might employ EDI to process purchase information.
ID: 1095458 • Letter: D
Question
Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 6 about B2B buying situations, determine which buying situation (new task, modified rebuy, or straight rebuy) would most likely align with the use of EDI technology. Justify your answer. Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 6 about B2B buying situations, determine which buying situation (new task, modified rebuy, or straight rebuy) would most likely align with the use of EDI technology. Justify your answer. Describe how B2B transactions might employ EDI to process purchase information. Considering the information discussed in Chapter 6 about B2B buying situations, determine which buying situation (new task, modified rebuy, or straight rebuy) would most likely align with the use of EDI technology. Justify your answer.Explanation / Answer
Business-to-business (B2B) marketing refers to the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization and/or resale by wholesalers and retailers. Therefore, B2B marketing involves manufacturers (e.g., Xerox, IBM, Ford), wholesalers, and service firms (e.g., UPS, Oracle, Accenture) that market goods and services to other businesses but not to the ultimate consumer. The distinction between a B2B and a business-to-consumer (B2C) transaction is not the product or service itself; rather, it is the ultimate user of that product or service. Another key distinction is that B2B transactions tend to be more complex and involve multiple members of both the buying organization (e.g., buyers, marketing team, product developers) and the selling organization (e.g., sellers, R&D support team); whereas B2C often entails a simple transaction between the retailer and the individual consumer.
The demand for B2B sales is often derived from B2C sales in the same supply chain. More specifically, derived demand reflects the link between consumers
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